THE WORLD CHANGING GENERATION.

I was nowhere close to writing this article but I had to conduct a research and understand which generation I actually belong to. Out of the six existing generation categories, I have always thought I am a millennial, but oops I am nowhere to been close been one. Apparently, I am a born 2000’s and that makes me a Generation Z. A generation born between 1997 and 2014.

My generation has often been called out and said to be a dump generation, useless and phone crazed by older generations and the media at times and this is quite funny. This is something debatable but for today I am not about to dwell on this. All I know is we are that generation that is going to change the world.

After discovering, I am a Generation Z; I looked up some characteristics and I relate to most of them. Especially the one of wanting to be heard always, it now makes perfect sense why my sisters and I are always arguing with our mother because we want our point to make sense to her. A perfect example is when she thinks we have done something wrong and to us it was the best option available at the time. No one wants to hear they are wrong.

My generation identifies itself with the following characteristics; digital natives, diversity is a norm, are financially minded, enjoys other company, are competitive and many factors contribute to our mental health, among other many characteristics but for now let me dwell on the few I was able to relate with.

We are the digital natives. If you are placed in a room full of generation Z kids, the first thing you will notice how glued they are to their phones. It is perceived we are all about technology, from when they were born the internet and cell phones have been part of their life. It might be because whenever we want information we tend to get details from the internet “google is the answer”.

Diversity is our norm; we were born in a diverse set up. Look at how we are so open minded about the different types of existing intimate relationship amongst our peers and ourselves. It is only our generation that openly speaks up on the lgbtq issue and understands that some people are just born different from others; and you cannot force a behavior on somebody.

We are born social or should I say born to be social. Not necessarily social in terms of being talkative but look at how we take control of the social media platforms, as much as some few millennials have found their way on the social networks we are still talking control almost everywhere. look at how well we know our way on snapchat and Instagram. We also enjoy and utilize the videocalls and live features on these networks, because it makes us enjoy our friend’s company no matter where they are situated even when we are in different parts of the world.

I guess I need to stop typing now; I feel like I am enjoying this new discovery more than I should. Before I go, there is also this one negative characteristic we are identified with; research tends to prove that our mental health is often affected by many factors as a result of been so glued to own smartphones and not creating time for meaningful healthy relationships but how true is this. We might have to conduct an in-depth research to prove this point.

Generation Z is changing the social landscape. Marketers better take note or they won’t keep up.

Planoly (Pinterest)